Right now, MAC Cosmetics Pro Artists from around the world are creating, executing and polishing the makeup looks that will appear on fashion runways in major cities worldwide. At Mercedes-Benz Fashion Week in New York Fall/Winter 2009, MAC will work on over 75 shows including Carolina Herrera, Zac Posen, Proenza Schouler, Malandrino, Diane von Furstenberg and Badgley Mischka as well as newcomers like Coventry.

“Each season, MAC’s involvement with Mercedes-Benz Fashion Week and Fashion Weeks worldwide allows our Artists to exercise their craft with the world’s most renowned, and esteemed makeup artists. Our team is given the chance to hone their skills in fast-paced, chaotic environments, giving them a hand in creating the looks and beauty trends that will define the upcoming season. They then take these vast experiences and bring that knowledge and skill to MAC counters and ultimately consumers throughout the world,” says Gordon Espinet, vice president of Makeup Artistry, MAC Cosmetics.
 
MAC will give daily trend updates and instant information on backstage happenings, as well as provide interviews with celebrities, designers and makeup artists at its private backstage lounge in the Bryant Park Tents. Additionally, this season, MAC addicts and consumers across the world can have their very own fashion week experience through MAC’s new media initiatives. MAC Cosmetics & Style.com will be the first companies to use the new Video Messaging Technology, a virtual video platform in a self-contained touch-screen monitor.

Located in the MAC Backstage Lounge, designers, makeup artists, models, socialites, celebrities and media can film short clips or testimonials and e-mail them instantly to friends. Style.com will exclusively feature a selection of videos daily on the site as part of their Style File as well as their Style Studio Video player. Videos will also be available on the MAC Cosmetics YouTube Channel (www.youtube.com/maccosmetics) 12-hours after they debut on Style.com.